Customer relationship management has never been as popular and early movers into the area will pat themselves on the back for their foresight in entering this innovative field. However, one thing many of those early adopters will need to address, is the possibility that they may need to upgrade their on-premises CRM system to an online CRM system.
On premises CRM certainly offers its advantages, however in a more mobile world where people need data and information on the go, online CRM is often a better option. Unlike traditional forms of CRM; online CRM allows for real-time updating online, through any device connected to the web and your CRM system.
Online CRM allows you to differentiate between your customers and then sell particular products to those whom you feel may have a particular interest in them. CRM uses all the information you have on everything from online sources, to your sales ledger and places it all together. It stores, compiles and then slices and dices your data into lists of customers, who may meet certain criteria or variables.
This significantly lowers labour costs for smaller businesses in particular and gives everyone, across the board in your business an idea of the situation with each client. The up-to-date nature of online CRM means that those on the go can check up-to-the -minute information on a client on their iPad, before going through the door of their business. This has numerous advantages, as you can only imagine.
Online CRM allows you to keep tabs on everyone in contact with your business; from the person who makes a 20 second customer services call, to those you meet in a two hour meeting. It integrates within itself and its parts, as well as into your existing tools and is essential for those looking to take CRM seriously and hoping to reap its benefits.
Unlike, on-premises CRM which often costs a lot of money to introduce and then to maintain. The online CRM is usually held in a remote cloud server and all maintenance is performed by the hosting company. Businesses just pay a monthly fee for the use of the service. They can also add or take away from the services they are receiving by simply contacting the host company. This sort of flexibility saves money and ensures you only use the services you require.
On-premise CRM often takes a lot of foresight and businesses often need to consider they may grow in size. Businesses often have to take into account additional costs before they may even be considered. With an online CRM system there is no need for this and you just sign up for new services, as and when they are required.
The great thing about an online CRM is that it allows you to take into account a smorgasbord of information and is great for working the sales or support cycle, from the prospective to the finished product. Simple one click actions can allow for all sorts of detailed information and provides you with unparalleled insights into the data of your customers.
At CRM-UK we recommend Gold-Vision CRM – a browser-based Online CRM solution which provides all the benefits of an On-Premise solution.