The Balance between Social CRM and Traditional CRM

As a CRM specialist business that’s been around since way before Social CRM existed, and as a company that takes pride in managing its own Social Media exploits, we have had a front row view of the difficulty most businesses have in trying to understand which way to...

Web Based CRM Software

As most businesses are well aware these days, Web-Based CRM Software offers many benefits over and above an On Premise CRM Solution. Most business critical applications have traditionally been held on your company servers in your highly secure data centre backed up by...

Sales Strategy

What is a Sales Strategy? A Sales Strategy is a set of rules and guidelines that your business and your sales team agree to that are designed to maximise the amount of business you close win. Normally a Sales Strategy will consist of 2 main areas, New Business Sales...

Out with the old, in with the new

January is a time when most of us try to practise the old adage “new year, fresh start” or the equally determined “out with the old, in with the new”. From a personal perspective this usually takes the form of various resolutions that, despite our best intentions, do...

CRM Strategy

It is no longer enough to invest in a piece of simple contact management software so that your staff can access customer phone numbers, leave a few notes and be reminded of what they should be doing. Some or all of your competitors will be implementing a CRM Strategy...