Email Marketing Software

The purpose of Email Marketing Software is to automate the sending of mass emails to your prospects.  Typically this is acheived by creating an email marketing campaign in your campaign management software.

Increasingly our customers are identifying the need to take things to the next level.  For example the ability to track and report on the number of times a prospect "opens", "clicks through" and "re-opens" your e-mail.  Typically this functionality is provided by 3rd party email marketing companies requiring complex export and import procedures.

Additionally recent legislation in anti-spam laws has made it a legal requirement to respect a prospect's "e-mail preferences".  In the past this has been time consuming manual process.

GoldMine CRM for example, simplifies the process by enabling "one button click" synchronisation between your CRM System and the Email Marketing Software.  Results of the email marketing campaign can immediately be acted apon whether you decide to telemarket those that chose the click through to your web site or add the to a new email campaign with a new bespoke message.

If you are looking for Email Marketing Software, please contact us or give us a call on 01295 722826.