• Import new companies and contacts from almost any source
• Use the powerful list building functionality to accurately target contacts with specific and measurable communication
• Create follow up activities based on real campaign results with the click of a button
• Monitor return on investment with professional reporting tools and focus on the most profitable areas
• Identify buying behaviour or seasonal trends and respond with the right messages, at the right time
• Make customers and prospects aware of your offers and promotions more quickly, using easy to create template documents

Integrated e-mail marketing allows you to deploy e-mails campaigns, monitor responses and develop your understanding of customers and prospects

• Provide follow up information and identify leads, based on defined needs
• Streamline data management and remove islands of information with clearly displayed metrics
• Understand where the best opportunities are to maximise the value of each message and better control budgets
• Strengthen messaging and create a solid foundation to plan future campaigns