Campaign Management The one area of functionality that has always been left behind in most CRM Solutions is Campaign Management. It seemed to take the industry years to understand that the marketing department needed proper functionality as well. Marketing departments can be running hundreds of campaigns simultaneously across multiple mediums. Gold-Vision CRM is way ahead of the curve.

As a Marketing Manger you need the ability to track and report on several campaigns at the same time. These may be direct mail, telemarketing, seminars, events and e-mail campaigns. Juggling this many balls requires a CRM Solution with strong Campaign Management abilities.

For a long time the best you could hope for was an easy way to export a list into some other solution to help you manage this, and unfortunately, that is still the case for some modern CRM Software Solutions. Not so with Gold-Vision CRM.

Within Gold-Vision CRM you have a whole Campaign Management section that allows you to manage as many campaigns as you want. You build your lists using the amazing list filtering system that Gold-Vision CRM is based around and then allocate them to your campaign.

Quick and easy doesn’t mean less functionality though. You can give you campaign a cost and then as opportunities are created, won and lost, you build up a picture of how successful that campaign was.

How useful would it be to request marketing budget and be able to show exact profits from all you campaigns?
You can add scripts within the campaigns and attach appropriate documentation if required.

As you create your campaigns you can allocate Activities to staff during the creation process and because all the Activities are attached to the campaign, you can track your progress accurately and as often as you want, as the Activity results are instantly available. Class leading Campaign Management from Gold-Vision CRM.

Best of all is the E-Mail Marketing functionality built directly into Gold-Vision CRM, but this deserves a web page of its own.